Seek advice first.
Everyday, the staff at Mobile Fringe scan RSS feeds, major newspaper sites and review various blogs. We discover dozens of fascinating reads, from new apps, to new company announcements, new techniques and new ways of looking at old ideas.
It’s the Wild West … so be careful where you step.
The mobile app industry is barely two years old. The creation and implementation of mobile marketing apps is an even more recent phenomenon.
It’s exciting, somewhat scary and occasionally dangerous. Marketing vets, be they agency based or on the corporate side, those who understand how mobile marketing apps can be integrated into existing marketing programs, are the ones who benefit the most.
Recently we attended a mobile industry event. The speaker asked for a show of hands indicating how many in the audience actually had paying clients and were generating positive cash flow. Of the 200 or so in the room, only few hands went up.
Many software developers are young, inexperienced and under-financed. Alternatively, some agencies have learned the lingo and seem to say the right things – but saying and doing are different things.
“In some ways it’s like a gold rush,” says Steve (our CEO). “All sorts of people are crowding into the market trying to stake their claim. This includes professional digital agencies to the contract developer trying mobile for a change. Some belong, others are pretenders. Many over promise. It is a tough job for marketing executives who realize this is an emerging market that holds substantial potential, but how do they choose? How do they find partners they can rely upon?”
That’s why Mobile Fringe offers free consultation. It’s not something that many of our competitors promote.
A Mobile Fringe consult takes a client through a basic process, helping them to understand the features and benefits of mobile marketing apps. The goal is for everyone in the room to grasp the true relevance of a mobile app … as it relates to their existing marketing goals.
If you are not 100% sure, then ask. It’s the only way to learn, and far less expensive than learning through mistakes.
