Mobile Fringe

Toronto, Ontario (PRWEB)  April 20, 2010 — The Yorkdale Shopping Centre, one of Canada’s largest and most influential malls today announced a mobile marketing app for the benefit of its customers and merchants alike. The mobile app was developed by Mobile Fringe, one of Canada’s most respected mobile developers, and is for the iPhone and Blackberry.

The Yorkdale Shopping Centre mobile app features:

• The Latest Store Promotions
• Complete Store Directory
• Intelligent Interactive Mall Map
• Real Time Parking Guide and Valet Service
• The Latest Fashion Campaigns
• Facebook, Twitter, and YouTube
• see more details HERE

“Everywhere you go, someone is talking about mobile apps and how smartphones and these mobile apps will transform our society,” says Steve Sorge, CEO of Mobile Fringe.

“A mobile app like Yorkdale’s helps shoppers and retailers connect on the latest store promotions, driving traffic to their stores.  Furthermore, shopping is a social activity, and mobile is the top social tool.  Friends love to compare preferences in clothing, fashions and even more utilitarian purchases. More and more, they do this using their mobile phone. Facebook and Twitter are tools best used via the mobile phone and research proves that. No one can ignore social and mobile marketing these days. It’s sweeping the retail industry.”

Mobile Fringe is a specialist when it comes to shopping mall apps. Recently the  International Council of Shopping Centers (ICSC),  selected Mobile Fringe as their mobile marketing partner for their key Shopping Center Conferences.  The ICSC Fusion Conference in Chicago, and the ICSC RECon Conference in Las Vegas both have a purposely-built, mobile marketing app developed by Mobile Fringe.

“We have made property managers and retailers a core focus for our mobile marketing company.” states Sorge.  “We are very familiar with the business and marketing requirement of ICSC members and shopping malls throughout the United States and Canada. To be frank, Mobile Fringe understands this segment better than any other mobile marketer.”

About Yorkdale Shopping Centre

Yorkdale Shopping Centre, with more than 240 shops and services, is located at Hwy 401 and Dufferin Street. Managed by Oxford Properties Group, Yorkdale is Canada’s premier fashion destination, boasting more than 1.6 million square feet of pure shopping pleasure. Visit www.yorkdale.com.

About Mobile Fringe

Mobile Fringe is a mobile marketing and development company specializing in iPhone, Blackberry and Android. We will turn your visions into mobile realities and will not only design and develop a state of the art mobile app but will go to great lengths to make our clients ride this incredible mobile wave. Mobile Fringe’s  mobile marketing  allow its clients a fast time to market, mobile content management and incredible value. www.mobilefringe.com