Mobile Fringe

Toronto, Ontario (Marketwire) Nov 9, 2009 — Mobile Fringe is pleased to announce the Eaton Centre iPhone app is now available to be downloaded at the App Store.

Built on the Mobile Fringe’s m³ platform, the Eaton Centre iPhone app features include:

• The Latest Store Promotion
• Gift Card Information
• Complete Store Directory
• Interactive Mall Map
• Twitter and Facebook Connections

“The Mobile Fringe Retail Platform is a powerful mobile marketing solution that has been built for our clients to get to market quickly, deliver real time information, and extend their marketing reach to the mobile device” says Steve Sorge CEO Mobile Fringe

Mobile is part of an integrated multichannel marketing plan. Smartphones are turning into the preferred way to consume content. Users want information in the palm of their hand and the app is turning into the preferred way to do this with real location based marketing.

“We think if you have a website you need a mobile app and Mobile Fringe delivers an effective, efficient, and attractive solution with our mobile content platforms.”

Download the app HERE

Stretching two full city blocks, Toronto Eaton Centre is among Canada’s most recognizable landmarks, and one of the country’s best-known retail shopping destinations. With over 250 retailers, restaurants and services in the heart of downtown, Toronto Eaton Centre is the city’s premier urban destination. Toronto Eaton Centre is owned and managed by The Cadillac Fairview Corporation Ltd, one of North America’s largest investors, owners and managers of commercial real estate. For more information about the Toronto Eaton Centre, visit www.torontoeatoncentre.com. For more information on The Cadillac Fairview Corporation Ltd., visit www.cadillacfairview.com.

About Mobile Fringe

Mobile Fringe is a mobile marketing company that specializes in the production and development of proprietary applications for the iPhone and Blackberry devices. Our unique platforms provides our clients with a seamless solution into the rapidly expanding mobile market (www.mobilefringe.com).