TORONTO, ONTARIO–(Marketwire – Aug. 5, 2010) – Mobile Fringe in conjunction with, MDapps.ca is proud to announce UROapp, providing secure 24/7 communication between urologists. This closed forum, private mobile network enables Doctors to confer with each other, obtaining instant peer-to-peer advice, while accessing research data and input from the medical community.  UROapp will come on stream September of 2010.

It also heralds the launch of an all-new platform of private social networking apps aimed at vertical groups and industries – Steve Sorge Mobile Fringe CEO

These apps introduce a lean and technologically savvy way of inter-connecting the Canadian medical profession 24/7. MDapps facilitate better medicine and better business.

“UROapp, and the other ten medical apps, represent a unique private mobile social network for professionals.” said Steve Sorge CEO, Mobile Fringe.  “By leveraging our mobile technology, mobile content management and best practices in social networking, our proprietary private platform allows all manner of vertical communities to interact on their iPhones and Blackberry’s effortlessly.”

Learn More about Private Mobile Social Networks

Smartphones, particularly the iPhone and Blackberry have all but replaced the laptop. These mobile devices are pocket-sized computers with ever-increasing capability and 24-hour functionality.

Mobile Fringe has developed this closed forum architecture that enables vertical industries, corporations and associations to create a secure private network that facilitates communication between head office and the field, between co-workers internationally and even between suppliers.

This private social network platform can radically reduce costs, increase efficiency and will have a major impact upon the corporate communication process.

Sorge added, “To communicate effectively, you have to minimize distractions.  Some mobile apps have a steep learning curve. They can be complicated and difficult to learn, even intimidating. Simplicity in an app brings comfort and removes distractions. And this is what we achieve with UROapp.”

MDapps.ca will be exclusively marketed by Urologi Inc.  According to Kari McAllindon, Urologi Inc. President, “Given the rapid adoption of smartphone technology within the medical profession, we are convinced UROapp will be quickly adopted by the urology community. Likewise, we are confident that we have achieved the right balance between respecting the privacy of the physician, while allowing other medical community members to participate 24/7 in secure and private discussions.”

About Mobile Fringe

Mobile Fringe collaborates with our enterprise and marketing clients, in order to leverage the mobile channel. Our proprietary software has been specifically designed for these strategic initiatives.

Mobile Fringe delivers solutions that not only integrate with, but also enhance existing business systems and strategies. We unlock the potential of mobile for your organization – today and for the future www.mobilefringe.com.

About MDapps.ca

MDapps.ca develops and distributes Smartphone based applications for the medical community.  For more information, please email info@mdapps.ca or visit the website www.mdapps.ca.

About Urologi Inc.

Urologi Inc. is a sales and marketing organization focused on the in-licensing and distribution of urological pharmaceuticals and medical devices for the Canadian market using traditional channels as well as leading edge, mobile applications. For more information: www.urologi.ca.

TORONTO, ONTARIO–(Marketwire – July 14, 2010) – Toronto Eaton Centre and Mobile Fringe are proud to announce the inclusion of the Toronto Eaton Centre iPhone App into Apple iTunes Canada’s ‘ Great Canadian Apps’.

The Apple Canada App Store was recently added a new app category entitled, “Great Canadian Apps”. This feature, as the name implies, recognizes apps created by Canadian-based companies. Only 29 Canadian-made apps made the short list, and the Toronto Eaton Centre, a Mobile Fringe product is recognized as one of these ‘Great Apps’ along side myStarbucks, The Globe and Mail, and the CIBC Mobile Banking apps.

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewRoom?fcId=379079057&id=25208&mt=8

“This is a real special distinction that came as a surprise to us. We feel honoured to be included in such an exclusive group.” said Steve Sorge, CEO of Mobile Fringe.

About Mobile Fringe:

Mobile Fringe collaborates with our enterprise and marketing clients, in order to leverage the mobile channel. Our proprietary software has been specifically designed for these strategic initiatives.

Mobile Fringe delivers solutions that not only integrate with, but also enhance existing business systems and strategies. We unlock the potential of mobile for your organization – today and for the future.

Washington, DC (PRWEB) June 21, 2010 — Madison Marquette has launched an iPhone application for The Asbury Park Boardwalk, a high profile retail mixed-use destination along the New Jersey coast. The application allows users to stay up to date on events and news regarding the boardwalk.

“Mobile communications are becoming an increasingly important channel for keeping consumers connected with major retail destinations,” said Kurt Ivey, Senior Vice President of Marketing and Corporate Communications of Madison Marquette. “We expect this new application to drive additional shopper visits through increased awareness of special events and promotions.”

The application is available for download, here: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=373462780

The application was built by Mobile Fringe, a mobile marketing and development company (www.mobilefringe.com). It is their first applications for a U.S. retail real estate owner. The application has several elements, including the following:

• Concerts & Events – a frequently updated listing of upcoming music concerts and special events such as festivals, fireworks, bonfires, movies on the beach and sporting events.
• Shopping – a comprehensive list of the shopping destinations at the Boardwalk, including several new retailers opening this summer. Content includes location, description and contact information for each.
• Dining – a full directory of the many dining options at the Boardwalk – both seasonal and year-round destinations. Content includes hours, location, description and reservation information for each.
• Night Spots – a description of the popular night-time gathering places along the Boardwalk, including descriptions, contacts, location information and hours.
• News Announcements – information related to major news at the Boardwalk, such as new store openings, signature events and special promotions.
• Social Media Connection – links to the Twitter and Facebook profiles of the Boardwalk.

“Smartphones are now mainstream devices and consumers want access to information anywhere at anytime,” said Mr. Ivey. “With the accomplished development team at Mobile Fringe, we were able to deliver this application quickly.”

Madison Marquette is planning to develop applications for other properties in its national portfolio of high quality retail and retail mixed-use destinations.

ABOUT MADISON MARQUETTE
Madison Marquette is a Washington, D.C.-based investor, developer and operator of retail and retail mixed-use real estate throughout the United States. The company specializes in creating unique retail destinations that respond best to consumer preferences. With regional offices in Fort Lauderdale, Philadelphia, New York, Charlotte, San Francisco, Los Angeles, Seattle and San Diego, Madison Marquette seeks investment opportunities in growing markets. The company maintains a sophisticated in-house operating capability and oversees 18 million square feet of retail real estate. This diverse national portfolio includes many properties that Madison Marquette manages and leases on behalf of third-party owners. For more information about the company, please visit http://www.madisonmarquette.com.

ABOUT MOBILE FRINGE
Mobile Fringe is a mobile marketing and development company specializing in iPhone, Blackberry and Android. We will turn your visions into mobile realities and will not only design and develop a state of the art mobile app but will go to great lengths to make our clients ride this incredible mobile wave. Mobile Fringe’s proprietary mobile marketing platforms allow its clients a fast time to market, mobile content management and incredible value.

An estimated 30,000 will attend RECon 2010, the global retail real estate convention, hosted by the International Council of Shopping Centers (ICSC) May 23-25 in Las Vegas. Many of those attending, represent the world’s leading developers, retailers, brokers, financial institutions, product suppliers, service companies and municipalities.

“Mobile Fringe created an app for our Fusion Conference this past February in Chicago that provided our attendees with a tremendous amount of pertinent information in a streamlined and user-friendly manner, enhancing their on-site experience,” said Tim McGuinness, staff vice president of global trade expositions for ICSC. “We were so pleased with the success of this app that we asked Mobile Fringe to create an app for RECon, our largest conference,” added McGuinness.

Sorge Sorge, CEO Mobile Fringe added, “The ICSC, RECON mobile app will work on all smartphones, has the complete conference agenda, an exhibit floor map and details about the hotel.

“It also lists all of the exhibitors and sponsors. Attendees can stay connected with our social media tools – Twitter, Facebook and LinkedIn.. And, it even has GPS directions to the hotel.”

Go to www.recon.mobilefringe.com/ on your mobile device for the mobile app.

“The real estate industry, specifically property managers and retailers are the core focus for our mobile marketing company,” states Sorge. “We are very familiar with the business and marketing requirements of ICSC members, having worked with them previously. Furthermore, a number of member companies are also clients of Mobile Fringe. Mobile Fringe understands this segment better than any other mobile marketer.”

Last year Mobile Fringe developed the Toronto Eaton Centre mobile marketing app for Cadillac Fairview. The Toronto Eaton Centre, located in downtown Toronto is one of Canada’s most recognized shopping malls. Within the last couple of months Mobile Fringe launched a 2nd retail shopping mall app, this one for Oxford Properties and its prestigious Yorkdale Shopping Centre.

About the International Council of Shopping Centers

Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 55,000 members in over 90 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials. As the global industry trade association, ICSC links with more than 25 national and regional shopping center councils throughout the world. For more information visit www.icsc.org.

About RECON

RECon, the global retail real estate convention, is the world’s largest gathering of industry professionals. In addition to the 30,000 attendees, the convention will feature over 1,000 exhibitors. The RECon brand has grown and now spans four regions: North America, Asia, Middle East and Latin America, bringing together the global shopping center industry.

About Mobile Fringe

Mobile Fringe is a mobile marketing and development company specializing in iPhone, Blackberry and Android. We will turn your visions into mobile realities and will not only design and develop a state of the art mobile app but will go to great lengths to make our clients ride this incredible mobile wave. Mobile Fringe’s proprietary mobile marketing platforms allow its clients a fast time to market, mobile content management and incredible value.

If your company does not have a mobile marketing strategy, now is time to contact Mobile Fringe and join the revolution.

Discovery 2010 focuses on emerging trends in advanced health, clean technology, digital media, manufacturing and the green economy.

This is the third software application specifically developed by Mobile Fringe for North American conventions. The previous apps were:

1. Online Revealed Conference, Montreal: top hospitality professionals.
2. ICSC Fusion Convention, Chicago: International Council of Shopping Centers.

“Our conference mobile applications are a huge benefit for those attending the conference. Accessing key information in the palm of your hand and staying in touch to others at the conference is important,” states Steve Sorge, CEO of Mobile Fringe.

“The Mobile Fringe application merges well with the entire theme of Discovery. It’s a new and emerging technology and of course because it’s paperless it’s also a totally green solution. For Mobile Fringe, it is an excellent example of our capability.”

The OCE iPhone and Blackberry apps incorporate such invaluable tools as:

• Conference agenda
• Exhibit floor map
• Details about the convention centre
• GPS directions to the hotel
• Transportation information
• Guides to local restaurants and shopping malls
• Social media tools – Twitter, Facebook and Linkedin

Sorge indicated Mobile Fringe has yet another convention app, in the works. This latest app has been commissioned by a major Las Vegas convention, scheduled for late May. More details will be revealed in a couple weeks, according to Sorge.

The keynote speaker for Discovery 2010 the OCE convention will be Steve Wozniak, co-founder of Apple and a huge tech enthusiast.

“I’m confident that the Discovery participants and even some of the keynote speakers will find this application really exciting and of course helpful as they make their way around the show floor,” Sorge said.

About Mobile Fringe

Mobile Fringe is a mobile marketing and development company specializing in iPhone, Blackberry and Android.

We will turn your visions into mobile realities and will not only design and develop a state of the art mobile app but will go to great lengths to make our clients ride this incredible mobile wave.

Mobile Fringe’s proprietary mobile marketing platforms allow its clients a fast time to market, mobile content management and incredible value. (www.mobilefringe.com)

About OCE

The Ontario Centres of Excellence is the pre-eminent research-to-commercialization vehicle in Ontario.

We take ideas to income. Created in response to Ontario’s most critical competitive challenges, we facilitate economic growth through support for industrially relevant R&D, the opening of new market opportunities and the commercialization of leading edge discovery. We build strong industry and academic relationships. And, we stimulate knowledge transfer through the development of bright minds, moving their skills to the market.

The Yorkdale Shopping Centre mobile app features:

• The Latest Store Promotions
• Complete Store Directory
• Intelligent Interactive Mall Map
• Real Time Parking Guide and Valet Service
• The Latest Fashion Campaigns
• Facebook, Twitter, and YouTube
• see more details HERE

“Everywhere you go, someone is talking about mobile apps and how smartphones and these mobile apps will transform our society,” says Steve Sorge, CEO of Mobile Fringe.

“A mobile app like Yorkdale’s helps shoppers and retailers connect on the latest store promotions, driving traffic to their stores.  Furthermore, shopping is a social activity, and mobile is the top social tool.  Friends love to compare preferences in clothing, fashions and even more utilitarian purchases. More and more, they do this using their mobile phone. Facebook and Twitter are tools best used via the mobile phone and research proves that. No one can ignore social and mobile marketing these days. It’s sweeping the retail industry.”

Mobile Fringe is a specialist when it comes to shopping mall apps. Recently the  International Council of Shopping Centers (ICSC),  selected Mobile Fringe as their mobile marketing partner for their key Shopping Center Conferences.  The ICSC Fusion Conference in Chicago, and the ICSC RECon Conference in Las Vegas both have a purposely-built, mobile marketing app developed by Mobile Fringe.

“We have made property managers and retailers a core focus for our mobile marketing company.” states Sorge.  “We are very familiar with the business and marketing requirement of ICSC members and shopping malls throughout the United States and Canada. To be frank, Mobile Fringe understands this segment better than any other mobile marketer.”

About Yorkdale Shopping Centre

Yorkdale Shopping Centre, with more than 240 shops and services, is located at Hwy 401 and Dufferin Street. Managed by Oxford Properties Group, Yorkdale is Canada’s premier fashion destination, boasting more than 1.6 million square feet of pure shopping pleasure. Visit www.yorkdale.com.

About Mobile Fringe

Mobile Fringe is a mobile marketing and development company specializing in iPhone, Blackberry and Android. We will turn your visions into mobile realities and will not only design and develop a state of the art mobile app but will go to great lengths to make our clients ride this incredible mobile wave. Mobile Fringe’s  mobile marketing  allow its clients a fast time to market, mobile content management and incredible value. www.mobilefringe.com

Many of the attendees at the International Council of Shopping Centers, Inc. (ICSC) Fusion Conference in Chicago, February 28 – March 3, will rely upon a purposely-built, mobile marketing app developed by Mobile Fringe.

Chicago, IL (PRWEB) March 1, 2010 — Many of the attendees at the International Council of Shopping Centers, Inc. (ICSC) Fusion Conference in Chicago, February 28-March 3, will rely upon a purposely-built, mobile marketing (http://www.mobilefringe.com) app developed by Toronto-based Mobile Fringe. This will be a first in the association’s 53 year history.

“We were looking for an app that would be effective,” says Tim McGuinness, Staff Vice President Global Trade Expositions. “This 4-day event features 23 educational sessions, 39 roundtable discussions, and over 40 exhibitors in the Deal Making and Trade Exposition. There is a tremendous amount of activity and information to take in. The app is a green friendly approach that allows our attendees access to all the information they need right on their phone.”

“The ICSC mobile app (http://www.mobilefringe.com/products_fusion_2010.html), developed by Mobile Fringe, has the complete conference agenda, an exhibit floor map and details about the hotel. It also lists all of the exhibitors and sponsors. Attendees can stay connected with our social media tools – Twitter, Facebook and Linkedin. There is also a complete 24-page PDF version of the agenda. And, it even has GPS directions to the hotel.”

The ICSC Fusion 2010 app is available via the Apple App Store.

“We have made property managers (http://www.mobilefringe.com/productsm3property.html) and retailers a core focus for our mobile marketing company.” states Steve Sorge, CEO Mobile Fringe. “We are very familiar with the business and marketing requirement of ICSC members. A number of member companies are clients of Mobile Fringe. Mobile Fringe understands this segment better than any other mobile marketer.”

Last year Mobile Fringe developed the Toronto Eaton Centre mobile marketing app for Cadillac Fairview. The Toronto Eaton Centre, located in downtown Toronto is one of Canada’s most recognized shopping malls. Sorge explains, “The Toronto Eaton Centre app feedback has been great with excellent results – and we are not about to stop there.”

About the International Council of Shopping Centers

Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 60,000 members in over 90 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials.

About Mobile Fringe

Mobile Fringe is a mobile marketing and development company specializing in iPhone, Blackberry and Android. We will turn your visions into mobile realities and will not only design and develop a state of the art mobile app but will go to great lengths to make our clients ride this incredible mobile wave. Mobile Fringe’s proprietary mobile marketing platforms allow its clients a fast time to market, mobile content management and incredible value.

If your company does not have a mobile marketing strategy, now is time to contact Mobile Fringe and join the revolution.

Mobile Marketing Apps Will Outsell Games

“Does your company have a web site? Then there’s a good chance, within three years, it will have added a mobile marketing app.”

TORONTO, ONTARIO–(Marketwire – Feb. 4, 2010) – Steve Sorge, CEO of Mobile Fringe has become a recognized spokesperson for the Canadian mobile app industry. Recently back from speaking to top hospitality professionals at the Online Revealed Conference, Sorge looks to help demystify mobile marketing to the business community.

Mobile Fringe developed for Cadillac Fairview, the much acclaimed Eaton Centre mobile marketing app. It is one of a series of mobile marketing apps developed by Mobile Fringe. Sorge has plotted a marketing plan for Mobile Fringe that focuses 100% upon business.

“We appreciate and like games,” says Sorge. “But Mobile Fringe is all business.”

The reason for this course of action, despite the huge success of games sold through the Apple App Store is a result of Sorge’s vision of the future.

“Apple gets a lot of publicity stemming from the three billion apps that have been downloaded in 18 months,” says Sorge. “But if you total all the apps within the Apple Store, plus those at RIM, Google and Palm, the number is 200,000, at best. That’s not a lot. The growth potential is staggering.

Back in ‘95, many corporations, large and small were wondering whether they ought to develop a web site for their companies. Today that sounds unimaginable, but back then, websites were a novelty.”

According to Sorge, the number of websites currently active in the United States is in excess of 100 million.

Sorge believes that within three years, most organizations will have their own marketing-oriented mobile app.

“If a company has a web site, then there’s a good chance, within three years, it will have added a mobile app to its marketing arsenal,” says Sorge. “That’s why we are focused on business apps.”

Sorge points to vertical markets, retailing, hotels and tourist destinations as the major benefactors of business-oriented mobile apps. These operations have location based marketing opportunities, with users looking for quick access to specific information.

“Too many business execs are staring at this new marketing tool trying to figure what it will look like, says Sorge. “Management can’t focus on today, the target is 12 to 24 months down the road.”

Speaking to top Canadian hospitality executives at the Online Revealed Conference in Montreal, Sorge emphasized “Now is the time to start developing your company’s mobile app, not two years from now when those who have waited to see what the market looks like, will find themselves playing catch-up.”

About Mobile Fringe

Mobile Fringe is a mobile marketing company that specializes in the production and development of mobile marketing applications for the iPhone, Blackberry and Android devices. Our unique platforms provide our clients with a seamless solution into the rapidly expanding mobile market.

“We are focused on reaching the rapidly expanding universe of fight fans around the world. Launching our own iPhone app continues to extend our brand” says Anthony Cicione, General Manager, The Fight Network “The ability to reach our audience on their mobile phone allows us to always be connected to our fans.”

The app was built with mobile development company Mobile Fringe, leveraging their expertise and mobile marketing platforms.

“Working with The Fight Network has been a knock out experience. As consumers demand for content on the mobile device grows the possibilities and potential for The Fight Network is truly exciting.” says Steve Sorge, CEO, Mobile Fringe

Download the app HERE

About The Fight Network

The Fight Network is a multi-platform, sports and entertainment company providing its content to fight fans on digital television, VOD, radio, mobile and online. The Fight Network covers all combat sports, including Mixed Martial Arts (MMA), Boxing, Wrestling, Kickboxing and theme-related entertainment, through its 24/7 dedication to the fight genre. The Fight Network Inc.’s corporate headquarters are located in Toronto, Ontario, Canada. www.thefightnetwork.com.

About Mobile Fringe

Mobile Fringe is a mobile marketing company that specializes in the production and development of proprietary applications for the iPhone and Blackberry devices. Our unique platforms provides our clients with a seamless solution into the rapidly expanding mobile market (www.mobilefringe.com).

Built on the Mobile Fringe’s m³ platform, the Eaton Centre iPhone app features include:

• The Latest Store Promotion
• Gift Card Information
• Complete Store Directory
• Interactive Mall Map
• Twitter and Facebook Connections

“The Mobile Fringe Retail Platform is a powerful mobile marketing solution that has been built for our clients to get to market quickly, deliver real time information, and extend their marketing reach to the mobile device” says Steve Sorge CEO Mobile Fringe

Mobile is part of an integrated multichannel marketing plan. Smartphones are turning into the preferred way to consume content. Users want information in the palm of their hand and the app is turning into the preferred way to do this with real location based marketing.

“We think if you have a website you need a mobile app and Mobile Fringe delivers an effective, efficient, and attractive solution with our mobile content platforms.”

Download the app HERE

Stretching two full city blocks, Toronto Eaton Centre is among Canada’s most recognizable landmarks, and one of the country’s best-known retail shopping destinations. With over 250 retailers, restaurants and services in the heart of downtown, Toronto Eaton Centre is the city’s premier urban destination. Toronto Eaton Centre is owned and managed by The Cadillac Fairview Corporation Ltd, one of North America’s largest investors, owners and managers of commercial real estate. For more information about the Toronto Eaton Centre, visit www.torontoeatoncentre.com. For more information on The Cadillac Fairview Corporation Ltd., visit www.cadillacfairview.com.

About Mobile Fringe

Mobile Fringe is a mobile marketing company that specializes in the production and development of proprietary applications for the iPhone and Blackberry devices. Our unique platforms provides our clients with a seamless solution into the rapidly expanding mobile market (www.mobilefringe.com).