Acting as the premiere social media portal for ICSC the new social media app features a one-stop-shop to all ICSC social media feeds. This app advises where the next social media event is taking place, educates industry professionals on how their peers are utilizing social media platforms to enhance their business goals, and provides a direct link to the ICSC YouTube channel; Facebook page; Twitter account; LinkedIn profile; Foursquare page, and ICSC blog.

“We are excited to launch the new social media app and continue to enhance the quality of services provided to our members,” said Jay Starr, senior staff vice president and chief global marketing officer, ICSC. “This app provides the ease and convenience of locating all pertinent ICSC information under one hub,” added Starr.

“Mobile Fringe has a keen understanding of the shopping center industry and it is our goal to execute the mission of ICSC and provide the most up to date services to its members,” said Steve Sorge, CEO, Mobile Fringe. “We look forward to expanding upon our current relationship with ICSC and are proud to partner in launching the iPhone app,” Sorge added.

The ICSC social media app is broken down into three sections; conference, agenda, and social media feed. The conference section allows users to view essential conference information such as the location, date of the event, and time it begins. Users can search their local area and plan which events to attend. Under the agenda tab the program of each conference can be found, displaying pertinent details of each presentation or event taking place. The social media feed conveniently connects the ICSC accounts for Facebook, Foursquare, Twitter, LinkedIn, and the ICSC blog.

About ICSC

Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 55,000 members in over 90 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as

academics and public officials. As the global industry trade association, ICSC links with more than 25 national and regional shopping center councils throughout the world. For more information, visit www.icsc.org.

About Mobile Fringe

Mobile Fringe is the leader in retail mobile solutions for shopping centers with a portfolio of valued clients. Mobile Fringe’s innovative solutions for Native Apps, HTML5 Mobile Web, Real-Time Product Search, Location Based Services and mCommerce allows them to provide the most comprehensive mobile strategy. Mobile Fringe has been recognized and awarded by Apple and the International Council of Shopping Centers (ICSC). www.mobilefringe.com

Las Vegas mall application one of the first to offer on-site product search for mobile shoppers.

Palo Alto, CA and Toronto, ON (PRWEB) September 20, 2011

Retailigence Corporation, the leading independent provider of local store inventory data, has announced a new alliance with Mobile Fringe; a Toronto based mobile marketing and consulting firm. By combining their capabilities, the two firms can now deliver a unique, turnkey solution for North American shopping centers that greatly enhances their m-commerce offerings for the upcoming holiday season and beyond.

By integrating the Retailigence API, Mobile Fringe can now add on-site product search capabilities to shopping mall applications. This ensures quality foot traffic as well as access to rich purchase intent data for marketing optimization and tenant acquisition purposes. The API is connected to a database of over 6.5M products, many of which are conveniently available at shopping malls across the US and Canada.

“Bringing more foot-traffic to shopping centers and malls has a tremendous benefit to both retailers and the mall owners and operators,” says Retailigence’s Head of Shopping and Lifestyle Centers, Jonathan Taylor. “By partnering with Mobile Fringe, Retailigence can combine the convenience of e-Commerce with the social experience of the mall.”

Mobile Fringe has extensive background in m-commerce and app development. By partnering with Retailigence, the company is now in the unique position to offer a product search solution to retail and shopping center clients. For shopping malls, it is in their best interest to create interactive smartphone applications that not only allow consumers to interact with the property, but also assist them throughout their visit.

“Property management and retailers are the core focus for our mobile marketing company,” states Steve Sorge, CEO Mobile Fringe. “Partnering with Retailigence shows our continued commitment to bring to market the most innovative and elegant solutions for shopping centers. This is an amazing new feature and we are all excited.”

Consumers looking to experience the integration first hand can download the Las Vegas Town Square iPhone Application created by Mobile Fringe. The free download is available in the iTunes app store.

“Town Square is excited to bring product level information to our customers,” said Jaimesen Mapes, Marketing Director, Town Square Las Vegas. “It is something that both supports our retailers and strengthens our position in the market.”

About Mobile Fringe
Mobile Fringe is the leader in retail mobile apps for shopping centers with a portfolio of valued clients in retail property management. Working together with key clients, like Cadillac Fairview, Oxford Properties, Turnberry Associates, Wilmorite, Forest City, Madison Marquette and Primaris REIT that vision has launched the most successful shopping center mobile apps. Mobile Fringe’s apps have been recognized and awarded by Apple and the International Council of Shopping Centers (ICSC). For more information, please visit http://www.mobilefringe.com

About Retailigence
Retailigence is a Data as a Service Platform that aggregates Brands’ and Retailers’ location-based inventory data and makes it available through a wide variety of marketing channels, including the web and mobile application ecosystems. For retailers and brands that want to reach consumers throughout their path-to-purchase, Retailigence provides a one-stop solution to make it easy to connect to these new, fast-growing marketing channels. For more information, please visit http://www.retailigence.com

Media Contacts:
Mike Egan,
Mobile Fringe
+1-866-854-5796 x108
mike(at)mobilefringe(dot)com

Peter Christianson
Retailigence Corporation
+1-650-485-3456
peter(at)retailigence(dot)com

Mobile Fringe, in conjunction with the International Council of Shopping Centers (ICSC), is proud to announce the launch the RECon 2011 mobile apps. The RECon 2011 mobile apps have been built for iPhone, Blackberry, Android and mobile web.

An estimated 30,000 retail real estate professionals will attend the 2011 ICSC RECon event, May 22-25 in Las Vegas. Many of those attending represent the world’s leading developers, retailers, brokers, financial institutions, product suppliers, service companies and municipalities.

“We are constantly looking to improve our attendees total show experience by providing them with the ability to access information and navigate the convention as efficiently as possible,” said Tim McGuinness, staff vice president of global trade expositions. “We are very pleased to be working with Mobile Fringe for the second year in a row, to produce a mobile app that will help our attendees have a highly productive convention.”

Steve Sorge, CEO Mobile Fringe added, “We are honored to work with the ICSC again for RECon 2011. The ICSC RECON 2011 mobile app ensures anyone with a smartphone will have the best mobile experience.”

Go to http://www.mobilefringe.com/recon2011 on your mobile device to download RECon 2011 mobile app. The Recon 2011 iPhone App is Featured by Apple in “New and Noteworthy.”

“The real estate industry, specifically property managers and retailers are the core focus for our mobile marketing company,” states Sorge. “Mobile Fringe understands this segment better than any other mobile marketer and we are excited about what is to come in 2011. Look for the best in Location Based features, personalized search and real-time product catalogues to incent shoppers to buy more. We never stop innovating our solution.”

It was over two years ago when Mobile Fringe first announced their vision of mobile marketing for shopping centres. Working together with key clients, like Cadillac Fairview, Oxford Properties, Turnberry Associates, Wilmorite, Forest City, Madison Marquette and Primaris REIT that vision has launched the most successful shopping center mobile apps.

About ICSC

Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 55,000 members in over 90 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials. As the global industry trade association, ICSC links with more than 25 national and regional shopping center councils throughout the world. For more information, visit http://www.icsc.org.

About RECon

RECon is the global convention for the shopping center industry. It provides networking, deal making and educational opportunities for retail real estate professionals from around the world. With nearly 30,000 attendees and 1,000 exhibitors it is the largest industry convention. The RECon brand now spans four regions: North America, Asia, Middle East and Latin America. RECon; bringing together the global shopping center industry.

About Mobile Fringe

Mobile Fringe is the leader in retail mobile apps for shopping centers with a portfolio of valued clients in retail property management. Mobile Fringe’s apps have been recognized and awarded by Apple and the International Council of Shopping Centers (ICSC).

For further information contact:

Mobile Fringe
Steve Sorge
1.888.854.5796
pr(at)mobilefringe(dot)com

ICSC
Jesse Tron
+1 646.728.3814
jtron(at)icsc(dot)org

“Knowing a user’s location and being able to specifically send an experience based on that information is going to be the hit of 2011. Our Location Based Mobile Marketing is changing what it means to deliver relevant content to a user,” says Steve Sorge CEO Mobile Fringe. “This is mobile marketing at the next level.”

Mobile Fringe delivers a rich location based experience. Leveraging Rogers Communications Inc.’s location based services API, available through the Rogers Catalyst mobile application developer program, Mobile Fringe has launched Shop Alerts for Push a Deal, an application that finds local deals based on a user’s location. Rogers Catalyst provides users with complete control over how their location data is used.

Learn how Push a Deal is using the Mobile Fringe Location Based Services for Mobile Content Delivery in their apps at www.pushadeal.com.

About Mobile Fringe (www.mobilefringe.com)

Mobile Fringe collaborates with our enterprise and marketing clients, in order to leverage the mobile channel. Our award winning, proprietary software, has been specifically designed for these strategic initiatives.

Mobile Fringe delivers solutions that not only integrate with, but also enhance existing business systems and marketing strategies. We unlock the potential of mobile for your organization – today and for the future.

LAS VEGAS (November 29, 2010) – Town Square is staying in tune with what shoppers want this holiday season and is launching its own interactive application for Apple’s iPhone®,  iPad™ and iPod users. The free application is available for download at Apple’s iTunes store or at  http://itunes.apple.com/us/app/town-square/id404929057?mt=8.

The application allows users to check current store sales and promotions, learn about center events, explore the dining and store directory, find convenient parking and plan each visit with the interactive center map.

“Consumers are on the go more than ever and as a result they are changing the way they shop,” said Mary Kathryn Wells, director of marketing for Town Square. “Mobile phones are becoming the go to device for savvy shoppers who are looking for the best deals during the holiday season. The Town Square iPhone App will make access to store promotions via an iPhone convenient and easy.”

According to the National Retail Federation’s 2010 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, many shoppers plan to use iPhones this holiday season to look for gift ideas, compare prices and find items in nearby stores. The survey indicates that more than one-fourth of adults with a smartphone will use this device to research or make holiday purchases. That number increases to 45 percent among young adults ages 18-24.

“Town Square is the first shopping center in Las Vegas to develop an application for the iPhone,” said Steve Sorge, CEO for Mobile Fringe, developer of the Town Square iPhone application. “The mobile phone is turning into the preferred way people want to receive new information especially for retail needs.”

Town Square is a shopping, dining and entertainment center on Las Vegas Boulevard at the junction of I-15 and the I-215. The 100-acre, open-air center features 22 buildings detailing a collage of Old World and contemporary architectural styles. Developed by Turnberry Associates and Centra Properties, Town Square includes an eclectic mix of retail and restaurants, an 18-screen movie theater and 300,000 square feet of Class “A” office space. The center is open Monday through Thursday from 10 a.m. to 9 p.m.; Friday and Saturday from 10 a.m. to 10 p.m. and Sunday from 11 a.m. to 8 p.m. For more information, visit www.townsquarelasvegas.com or call 702-269-5000.

For iPhone and Blackberry users

Mississauga, ON (November 11, 2010) – Canadians love their Smartphones. Whether for work or play, our handheld devices are quickly becoming a tool we rely on for quick, on-the-go access for information.

Linda Keen-Lausberg, Marketing Director at Square One says, “By offering the latest technology we can give our shoppers what they want most – insider knowledge of retailer promotions and the ease of wayfinding around Square One, a two level shopping centre with over 300 stores. We’re really excited about offering TRUE ROUTING, a first for a shopping centre in Canada, which will give shoppers the convenience of mapping their route from store to store.”

“The entire app is designed with the intentions of creating the feeling of class and elegance associated with the Square One brand” says Liz Falconer, President of Brees Communications, Square One’s Agency of Record.

Square One Shopping Centre, along with Mobile Fringe, has developed its own FREE app for iPhone users (available through iTunes) as well as, not one but two FREE Blackberry apps (Available through Blackberry App World) meant to ensure all Blackberry users will have optimal access to the Square One app regardless of the Blackberry platform  they are working from.

TWO Blackberry Apps

The Blackberry app variation allows users to have the option of downloading Blackberry ‘Bold’ or Blackberry ‘Lite’ depending on their handheld. Where the ‘Bold’ offers an enhanced graphical experience, the ‘Lite’ offers similar features, in a simple menu format, ensuring Square One shoppers always have the best shopping experience.

iPhone App

Follow the green “road”

The iPhone app integrates a unique “WHERE AM I?” with TRUE ROUTING technology that directs you from store to store.  A Mall Map green bar leads you from where you are to where you want to go. More sophisticated than “pin drop feature,” the TRUE ROUTING technology does not need to access GPS (an often unreliable function indoors). An especially handy tool to have on hand at Square One shopping centre – Ontario’s largest retail shopping centre!

Quick swipe directory

The new Quick Swipe Directory technology is another first for a shopping centre mobile app. Finding a store on the mall map, calling it directly, adding it as a favourite and seeing the latest promotion is simply one swipe away.

Features found on the Square One app:

• Latest Store Promotions and Sale events
• Get mall hours
• Easy search Store Directory, by category, promotions and favourites
• Contact Customer Service
• View Square One store job postings
• Easy access to Square One’s Twitter, Facebook and YouTube videos
• Subscribe to the shopping centre’s e-newsletter

Download the Square One app

Smartphone users can also visit www.shopsquareone.com and click on the “Mobile App” on the homepage for links to download the app. The unique “QR bar code” image seen everywhere (QR short for Quick Response) quickly takes customers to a website on their Smartphones that allows them to easily download the version of the Square One mobile app that suits their devices, whether it’s an iPhone, Blackberry Bold or Blackberry ‘Lite’.

Square One’s new app is the smartest way to get everything you need to make shopping at your favourite mall even better!

About Square One

Square One Shopping Centre, which is managed by Oxford Properties Group and owned by OMERS and AIMCO, is located at Hwy. 403 and Hurontario Street in Mississauga.  Square One Shopping Centre offers over 1.6 million square feet of prime retail space, which translates into more than 300 of the most recognizable brand names including Apple, Coach, Sephora, Victoria’s Secret and Crate and Barrel.  Whole Foods will open summer 2011.  Square One Shopping Centre now has Tourist Designation status and will be open on six statutory holidays. www.shopsquareone.com (905)279-SHOP (7467) Facebook.com/Square One

Square One Media Contact
Ruby Fruitman/ Sonya Luchetta
Fruitman Communications Group
ruby@rfcg.ca / sonya.luchetta@rfcg.ca
905-780-0880

About Mobile Fringe

Mobile Fringe collaborates with our enterprise and marketing clients, in order to leverage the mobile channel. Our award winning, proprietary software, has been specifically designed for these strategic initiatives.

Mobile Fringe delivers solutions that not only integrate with, but also enhance existing business systems and marketing strategies. We unlock the potential of mobile for your organization – today and for the future.

Mobile Fringe is a leader in retail mobile apps with a portfolio of valued clients in retail property management. Mobile Fringe’s apps have been recognized and awarded by Apple and the International Council of Shopping Centers (ICSC).

“We are thrilled to officially announce this move into Europe.  The interest has grown and we need to support that market with a local presence” says, Steve Sorge CEO Mobile Fringe. “We are excited and want to lead the mobile retail and shopping experience.  Being at the British Council of Shopping Centres (BCSC) conference shows our commitment.”

Andrew Prodromou heading up Mobile Fringe (Europe) says “The UK market response to our mobile apps has been terrific, and this is something that is needed in the UK.  Our experience of working with leading Shopping Centre owners in North America, and knowing the industry needs, means we can provide shopping centre mobile solutions, with proven results.”

Mobile Fringe Europe will be at the British Council of Shopping Centres (BCSC) conference starting November 1, 2010 on stand 58.

About Mobile Fringe (www.mobilefringe.com)

Mobile Fringe collaborates with our enterprise and marketing clients, in order to leverage the mobile channel. Our award winning, proprietary software, has been specifically designed for these strategic initiatives.

Mobile Fringe delivers solutions that not only integrate with, but also enhance existing business systems and marketing strategies. We unlock the potential of mobile for your organization – today and for the future.

Mobile Fringe is a leader in retail mobile apps with a portfolio of valued clients in retail property management. Mobile Fringe’s apps have been recognized and awarded by Apple and the International Council of Shopping Centers (ICSC).

For further Information contact

London

Toronto

(PRWEB) October 15, 2010 – Mobile Fringe, a recognized leader in retail mobile apps developed specifically for shopping centers, is pleased to announce the launch of Dufferin Mall’s iPhone app built on the Mobile Fringe platform.

Dufferin Mall is now the first retail mall to launch with ‘Push Messaging’ ensuring their retailers and shoppers will always stay connected on the changes at the mall.  Shoppers can subscribe to their favorite stores allowing retailers a direct connection to their loyal consumers’ mobile phones.

Renowned for its rich legacy of community collaboration in the densely populated west end of Toronto, Dufferin Mall’s 12 million shopper visitors now have a new shopping tool for their next visit.

“We are very excited to see the launch of the Dufferin Mall iPhone app. This mobile app takes the retail experience to a new level. This is real-time engagement of a shopper in your mall. The influence this app will have on shoppers’ behavior is exciting.” says Steve Sorge, CEO, Mobile Fringe. “We don’t plan to stop there. Look forward to seeing new features driving social engagement by delivering location based offers – and that’s way more than Twitter, Facebook and Foursquare”

Learn more about the Dufferin Mall iPhone App and Download Here

Learn more about the Mobile Fringe Retail Platform and Shopping Center Platform for all mobile devices Here

About Mobile Fringe

Mobile Fringe collaborates with our enterprise and marketing clients, in order to leverage the mobile channel. Our award winning, proprietary software, has been specifically designed for these strategic initiatives.

Mobile Fringe delivers solutions that not only integrate with, but also enhance existing business systems and marketing strategies. We unlock the potential of mobile for your organization – today and for the future.

Mobile Fringe is a leader in retail mobile apps with a portfolio of valued clients in retail property management. Mobile Fringe’s apps have been recognized and awarded by Apple and the International Council of Shopping Centers (ICSC).

TORONTO – September 8, 2010 – With mobile marketing a significant growth opportunity for business, the Canadian Marketing Association has struck an industry task force to determine how marketers can best integrate this emerging marketing channel into the overall marketing mix. An early outcome will be a new tool that will allow marketers to assess if a specific mobile marketing channel makes sense for their product, brand or service and where it fits in the broader marketing plan.

“Mobile marketing holds great promise for business,” noted CMA President and CEO John Gustavson. “Through these efforts in collaboration with other stakeholder groups, such as the Mobile Marketing Association and Canadian Wireless Telecommunications Association, CMA is working to support the growth of mobile marketing in Canada.”

The CMA task force will also develop best practices for mobile marketing that will be incorporated into the CMA Code of Ethics and Standards of Practice. Regularly updated and modernized to reflect current marketing practices, the CMA Code is recognized by government regulators, privacy advocates, special interest groups and the media as the leading framework for effective marketing self-regulation in Canada.

Chaired by Phil Barrett, Vice-President, Digital & Mobile, BSTREET Communications, the CMA task force includes some of Canada’s leading mobile marketers with expertise in advertising, web, applications, messaging and marketing integration. Members include:

• Deborah Hall, Managing Partner, Web2Mobile
• Helen Leach-Edwards, Director, Interactive, American Express
• Bob Millar, Director, Product Development, Inbox Marketer
• Brady Murphy, Chief Executive Officer, Vortex Mobile
• Sandra Singer-Tabachneck, Senior Director, Industry Councils and Research, CMA
• Steve Sorge, Founder, Chief Executive Officer, Mobile Fringe.

Media Contacts

Ed Cartwright
Senior Director, Communications
T. 416-644-3760

TORONTO, ONTARIO–(Marketwire – Aug. 5, 2010) – Mobile Fringe in conjunction with, MDapps.ca is proud to announce UROapp, providing secure 24/7 communication between urologists. This closed forum, private mobile network enables Doctors to confer with each other, obtaining instant peer-to-peer advice, while accessing research data and input from the medical community.  UROapp will come on stream September of 2010.

It also heralds the launch of an all-new platform of private social networking apps aimed at vertical groups and industries – Steve Sorge Mobile Fringe CEO

These apps introduce a lean and technologically savvy way of inter-connecting the Canadian medical profession 24/7. MDapps facilitate better medicine and better business.

“UROapp, and the other ten medical apps, represent a unique private mobile social network for professionals.” said Steve Sorge CEO, Mobile Fringe.  “By leveraging our mobile technology, mobile content management and best practices in social networking, our proprietary private platform allows all manner of vertical communities to interact on their iPhones and Blackberry’s effortlessly.”

Learn More about Private Mobile Social Networks

Smartphones, particularly the iPhone and Blackberry have all but replaced the laptop. These mobile devices are pocket-sized computers with ever-increasing capability and 24-hour functionality.

Mobile Fringe has developed this closed forum architecture that enables vertical industries, corporations and associations to create a secure private network that facilitates communication between head office and the field, between co-workers internationally and even between suppliers.

This private social network platform can radically reduce costs, increase efficiency and will have a major impact upon the corporate communication process.

Sorge added, “To communicate effectively, you have to minimize distractions.  Some mobile apps have a steep learning curve. They can be complicated and difficult to learn, even intimidating. Simplicity in an app brings comfort and removes distractions. And this is what we achieve with UROapp.”

MDapps.ca will be exclusively marketed by Urologi Inc.  According to Kari McAllindon, Urologi Inc. President, “Given the rapid adoption of smartphone technology within the medical profession, we are convinced UROapp will be quickly adopted by the urology community. Likewise, we are confident that we have achieved the right balance between respecting the privacy of the physician, while allowing other medical community members to participate 24/7 in secure and private discussions.”

About Mobile Fringe

Mobile Fringe collaborates with our enterprise and marketing clients, in order to leverage the mobile channel. Our proprietary software has been specifically designed for these strategic initiatives.

Mobile Fringe delivers solutions that not only integrate with, but also enhance existing business systems and strategies. We unlock the potential of mobile for your organization – today and for the future www.mobilefringe.com.

About MDapps.ca

MDapps.ca develops and distributes Smartphone based applications for the medical community.  For more information, please email info@mdapps.ca or visit the website www.mdapps.ca.

About Urologi Inc.

Urologi Inc. is a sales and marketing organization focused on the in-licensing and distribution of urological pharmaceuticals and medical devices for the Canadian market using traditional channels as well as leading edge, mobile applications. For more information: www.urologi.ca.