SMS campaign violates US, Telephone Consumer Protection Act
Twentieth Century Fox recently ran an SMS campaign which ultimately was deemed by the US court to violate that country’s Telephone Consumer Protection Act.
This is a lesson for all. Even the big guys can get tripped by a rash decision based upon enthusiasm and a desire to stay one step ahead of the competition.
A recent article in Mobile Commerce Daily indicates “60 percent of consumers receiving location-based SMS messages open them immediately…”
The article goes on to say, “In our most recent research, 75 percent of consumers found this kind of messaging useful.”
That folks, is a very compelling business model.
The use of SMS is the most popular form of mobile marketing from an industry perspective. In Canada, the adoption rate is slower. As usual, we Canadians tend to be a bit more conservative than our US cousins.
Still, the message is obvious: look before you leap.
If SMS looks appealing, then get in touch with us. We know it, use it, and can show you how to get the most out of it when looking at the entire mobile space.
Take a look at what we have to offer … before you take a leap of faith.
Testimonials
-
Immediately we knew we were in good hands when making our app with Mobile Fringe. They understand the Shopping Center industry, our Retailers and our Shoppers needs intimately. Their experience was a great value in not only making the app, but in launching it effectively. We recommend them highly.
