Mobile Fringe

Mobile Commerce starts with Mobile Marketing

The creation of mobile apps constitute a very young, almost infant-like industry, and logically so, given the birthplace. Apple’s iTunes App Store is not quite two years old. As such, many of the companies developing apps are also less than two years old.

Games have a definite appeal for all of us in the early stages of life. But as we mature, all of us tend to outgrow some of our favourite games.

Mobile marketing apps represents a logical maturation process.

We at Mobile Fringe feel strongly that games will always be a integral part of the app industry, but their share of market and their respective impact will diminish. The real growth will come from commerce-oriented initiatives.

Publishing, be it books, magazines or newspapers are attracting huge headlines as heavy-hitters such as CBS and the New York Times gear up for iPad-based publishing apps.

But the real growth, the real sustaining facet of the mobile app market will be the mobile marketing apps designed specifically with commerce in mind.

Mobile Fringe agrees with a recent Globe & Mail article that suggests, “As mobile devices become more sophisticated, firms have begun seeking apps that can mimic what people are already doing on their laptops.”

The Globe & Mail refers to this emerging, and likely dominant segment of the market, as ‘Mobile Commerce’. And this is the territory that Mobile Fringe identified and targeted from day one.

The mobile marketing apps developed by Mobile Fringe enable people to exchange ideas and information. They enable users to search for and purchase that special item.

Mobile Fringe specialize in apps designed for shopping malls, apps that integrate social networking tools. We work with Business Improvement Associations (BIA’s), and we work with convention centres.

Mobile marketing apps developed by Mobile Fringe are the epitome of ‘Mobile Commerce’.