Cellphones.org ran a great story in April 2010, entitled ‘The 7 Forms of Mass Media’. The report established reference points for various forms of media over the past 500 years.
There is no question, pace of technology has, and continues to be exponential.
Perhaps more important is the realization that each new technology does not erase older forms of media, but simply creates an environment of accommodation. Each medium shuffles awkwardly until all it finds a comfortable spot in the pecking order.
Currently we are witnessing print, specifically newspapers and books, frantically trying to establish a new business model for themselves. Mobile, the newest member of this family is creating a lot noise and discomfort for the older siblings.
First:
The print medium has been around since the 1500’s. Gutenberg is given credit for the 1st printing press in 1450.
Second:
Recordings of music using wax cylinders came into being around 1880, thanks to Thomas Edison.
Third:
Motion pictures, or film, impacted our society in the early 1900’s. A Trip to the Moon and The Great Train Robbery hit the silver screen in the 1903.
Fourth:
Radio came into our lives around 1920.
Fifth:
Television became a social phenomenon in 1950.
Sixth:
The Internet arrived in 1990.
Seventh:
In 2000, the world welcomed the mobile cell phone – Look out world.
Testimonials
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Immediately we knew we were in good hands when making our app with Mobile Fringe. They understand the Shopping Center industry, our Retailers and our Shoppers needs intimately. Their experience was a great value in not only making the app, but in launching it effectively. We recommend them highly.
