How To Market Your Mobile App
To paraphrase the movie ‘Field Of Dreams’, building an app, is no guarantee anyone will come.
Mobile Fringe offers the total package, from development, to promotion, implementation, training … and if need, ongoing management of the site.
If you choose to ‘go it alone’, be smart. Develop a marketing plan. There are well over 200,000 apps in the wild and they are multiplying like rabbits.
1. Promote your app on your website, newsletter, etc…
Use the now ubiquitous ‘Available on the App Store’ logo. It’s a simple one-click window to your app.
2. Take a long hard look at your own eco-system.
Use Twitter and Facebook, They are excellent low-cost vehicles to build awareness.
3. Think in terms of your audience:
Who are you trying to reach? What is the appeal: age, sex, location, interests?
Your app might appeal to a ‘vertical’ group, a subset of the population that is interested in a specific subject or lifestyle. Targeting a vertical group is somewhat easier than broadcasting the population at large.
4. Inevitably you’ll need to develop a Public Relations plan.
That can mean a Media Relations, or Community Relations program. There are various subsets within the realm of Public Relations. In other words, pick the audience that will give you the best return on your investment.
5. Other issues to consider:
- Brand image
- Platform: iPhone, BlackBerry, Android, or all three
- In-app purchasing or inclusion of advertising within the app
- Free ‘lite’ version, plus a full-blown version with a retail price
- Location-based capability and other services provided by API’s
- Updates and enhancements
- Service fees, if the data needs to be update frequently
- Copyright
Developing the app is often the easiest part of the marketing process. If the foregoing seems daunting, then contact us.
Mobile Fringe can provide a comprehensive consultation service. We can walk with you through the entire process.
Testimonials
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Immediately we knew we were in good hands when making our app with Mobile Fringe. They understand the Shopping Center industry, our Retailers and our Shoppers needs intimately. Their experience was a great value in not only making the app, but in launching it effectively. We recommend them highly.
