Mobile Fringe

A very nice surprise to the year is being named the #1 mobile company to watch in 2011 by Business Insider. You can read the article here. Comes as a surprise…one of those nice surprises!

You ain’t seen nothing yet. So if you were considering QR codes, you might want to take a step back and spend some time exploring image recognition. We are and have some exciting new ways to make it drive a great user experience and increase ROI

Barcodes are one dimensional, while QR codes (quick response) codes are two-dimensional. Data can be read, not just in a line, but also up and own.

Japan has been using QR codes for almost a decade. Bus stops, print advertising, store windows, almost everything you can imagine, carries a QR code.

Twentieth Century Fox recently ran an SMS campaign which ultimately was deemed by the US court to violate that country’s Telephone Consumer Protection Act.

This is a lesson for all. Even the big guys can get tripped by rash decision based upon enthusiasm and a desire to stay one step of the competition.

How To Market Your Mobile App

To paraphrase the movie ‘Field Of Dreams’, building an app, is no guarantee anyone will come.

Advertising keeps magazines and newspaper alive. Advertising rates are based mainly on readership. Fewer readers means less valuable ads.

For the past 10 years it’s been a downward spiral, as readers leave the print medium getting their daily news fix from TV and the Internet.

Nintendo president Satoru Iwata apparently told company executives that Apple is its “enemy of the future.”

The schizophrenic iPad

Are you an extra large iPod touch? Yes I am.

But aren’t you supposed to be a whole new platform? Yes I am.

Then what are you? I am both.

There are considerably more apps listed in the US Apple Store than there are in the Canadian version.

The gap is so significant, a pseudo-black market is emerging where Canadians are finding loop holes in Apple’s registration system in order to download apps currently unavailable north of the border.

Cellphones.org ran a great story in April 2010, entitled ‘The 7 Forms of Mass Media’. The report established reference points for various forms of media over the past 500 years.