Mobile Fringe

The news in local ‘newspapers’ has all but disappeared. All that remains is the paper.

Imagine a Wiki site that is secure, that is populated by those with similar business interests as you … a site that you can visit, download current data, even confer with others in your profession or company with security and privacy.

Today, clients come to us expecting enterprise solutions. They know what they want and they expect Mobile Fringe to deliver.

FaceTime will have a major impact on service, sales and healthcare.

With the launch of iOS4, Apple has clearly defined two distinct operating systems. The Apple eco-system is totally integrated and follows a well defined and long-term Master Plan. Apple controls the hardware, the software and the distribution system.

You ain’t seen nothing yet. So if you were considering QR codes, you might want to take a step back and spend some time exploring image recognition. We are and have some exciting new ways to make it drive a great user experience and increase ROI

Barcodes are one dimensional, while QR codes (quick response) codes are two-dimensional. Data can be read, not just in a line, but also up and own.

Japan has been using QR codes for almost a decade. Bus stops, print advertising, store windows, almost everything you can imagine, carries a QR code.

Twentieth Century Fox recently ran an SMS campaign which ultimately was deemed by the US court to violate that country’s Telephone Consumer Protection Act.

This is a lesson for all. Even the big guys can get tripped by rash decision based upon enthusiasm and a desire to stay one step of the competition.

How To Market Your Mobile App

To paraphrase the movie ‘Field Of Dreams’, building an app, is no guarantee anyone will come.

Advertising keeps magazines and newspaper alive. Advertising rates are based mainly on readership. Fewer readers means less valuable ads.

For the past 10 years it’s been a downward spiral, as readers leave the print medium getting their daily news fix from TV and the Internet.