Mobile Fringe

iAds will Deliver 1 Billion Impressions a Day

Apple’s iAd network goes live on July 1, a few days after the latest iPhone goes on sale. But based on pre-sales, Steve Jobs said he expects iAds to account for nearly half of all mobile advertising in the fourth quarter of this year. - Wired Online

Apple will sell and host the ads, giving 60% of ad revenue back to developers, and Jobs says that developers can add ads to their apps “in an afternoon”. Unlike most mobile ads, which kick users outside of the application they’re currently using, iAd keeps users in the same app. In a jab at Flash, while showing an ad, Jobs said “Oh, by the way, all of this is done in HTML 5.” - TechCrunch

“Developers [of free apps] need to find a way to start making their money. A lot of developers turn to advertising – and we think these current advertisements really suck.”
“If you look at advertisements on a phone, it’s not like on a desktop. On a desktop, its about search. On mobile, search hasnt happened. People aren’t searching on their phones. People are spending their time in apps”

The average user spends 30 minutes a day in apps. If we put an add up every 3 minutes, that’s 10 ads per day.

Throughout the iPhone community, that’s 1 billion ad impressions per day

We’ve all seen interactive ads on the web. We want to deliver interaction – but also emotion.
“If you click on an add now, you’re yanked out of your app. As a result, people don’t click on ads.”

“We have figured out how to do interactive and video content without ever taking you out of the app”

Apple will sell and host the ads, and give 60% of ad revenue to developers

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