Knowing a users location and being able to specifically send an experience based on that information is going to be the hit of 2011. Location Based Services and Mobile Marketing is no longer something people talk about. It is what we do at Mobile Fringe with our clients. Our Location Based Services and Mobile Marketing is changing what it means to deliver relevant content to a user. This is mobile marketing at the next level.

Acting as the premiere social media portal for ICSC the new social media app features a one-stop-shop to all ICSC social media feeds. This app advises where the next social media event is taking place, educates industry professionals on how their peers are utilizing social media platforms to enhance their business goals, and provides a direct link to the ICSC YouTube channel; Facebook page; Twitter account; LinkedIn profile; Foursquare page, and ICSC blog.

“We are excited to launch the new social media app and continue to enhance the quality of services provided to our members,” said Jay Starr, senior staff vice president and chief global marketing officer, ICSC. “This app provides the ease and convenience of locating all pertinent ICSC information under one hub,” added Starr.

“Mobile Fringe has a keen understanding of the shopping center industry and it is our goal to execute the mission of ICSC and provide the most up to date services to its members,” said Steve Sorge, CEO, Mobile Fringe. “We look forward to expanding upon our current relationship with ICSC and are proud to partner in launching the iPhone app,” Sorge added.

The ICSC social media app is broken down into three sections; conference, agenda, and social media feed. The conference section allows users to view essential conference information such as the location, date of the event, and time it begins. Users can search their local area and plan which events to attend. Under the agenda tab the program of each conference can be found, displaying pertinent details of each presentation or event taking place. The social media feed conveniently connects the ICSC accounts for Facebook, Foursquare, Twitter, LinkedIn, and the ICSC blog.

About ICSC

Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 55,000 members in over 90 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as

academics and public officials. As the global industry trade association, ICSC links with more than 25 national and regional shopping center councils throughout the world. For more information, visit www.icsc.org.

About Mobile Fringe

Mobile Fringe is the leader in retail mobile solutions for shopping centers with a portfolio of valued clients. Mobile Fringe’s innovative solutions for Native Apps, HTML5 Mobile Web, Real-Time Product Search, Location Based Services and mCommerce allows them to provide the most comprehensive mobile strategy. Mobile Fringe has been recognized and awarded by Apple and the International Council of Shopping Centers (ICSC). www.mobilefringe.com

Las Vegas mall application one of the first to offer on-site product search for mobile shoppers.

Palo Alto, CA and Toronto, ON (PRWEB) September 20, 2011

Retailigence Corporation, the leading independent provider of local store inventory data, has announced a new alliance with Mobile Fringe; a Toronto based mobile marketing and consulting firm. By combining their capabilities, the two firms can now deliver a unique, turnkey solution for North American shopping centers that greatly enhances their m-commerce offerings for the upcoming holiday season and beyond.

By integrating the Retailigence API, Mobile Fringe can now add on-site product search capabilities to shopping mall applications. This ensures quality foot traffic as well as access to rich purchase intent data for marketing optimization and tenant acquisition purposes. The API is connected to a database of over 6.5M products, many of which are conveniently available at shopping malls across the US and Canada.

“Bringing more foot-traffic to shopping centers and malls has a tremendous benefit to both retailers and the mall owners and operators,” says Retailigence’s Head of Shopping and Lifestyle Centers, Jonathan Taylor. “By partnering with Mobile Fringe, Retailigence can combine the convenience of e-Commerce with the social experience of the mall.”

Mobile Fringe has extensive background in m-commerce and app development. By partnering with Retailigence, the company is now in the unique position to offer a product search solution to retail and shopping center clients. For shopping malls, it is in their best interest to create interactive smartphone applications that not only allow consumers to interact with the property, but also assist them throughout their visit.

“Property management and retailers are the core focus for our mobile marketing company,” states Steve Sorge, CEO Mobile Fringe. “Partnering with Retailigence shows our continued commitment to bring to market the most innovative and elegant solutions for shopping centers. This is an amazing new feature and we are all excited.”

Consumers looking to experience the integration first hand can download the Las Vegas Town Square iPhone Application created by Mobile Fringe. The free download is available in the iTunes app store.

“Town Square is excited to bring product level information to our customers,” said Jaimesen Mapes, Marketing Director, Town Square Las Vegas. “It is something that both supports our retailers and strengthens our position in the market.”

About Mobile Fringe
Mobile Fringe is the leader in retail mobile apps for shopping centers with a portfolio of valued clients in retail property management. Working together with key clients, like Cadillac Fairview, Oxford Properties, Turnberry Associates, Wilmorite, Forest City, Madison Marquette and Primaris REIT that vision has launched the most successful shopping center mobile apps. Mobile Fringe’s apps have been recognized and awarded by Apple and the International Council of Shopping Centers (ICSC). For more information, please visit http://www.mobilefringe.com

About Retailigence
Retailigence is a Data as a Service Platform that aggregates Brands’ and Retailers’ location-based inventory data and makes it available through a wide variety of marketing channels, including the web and mobile application ecosystems. For retailers and brands that want to reach consumers throughout their path-to-purchase, Retailigence provides a one-stop solution to make it easy to connect to these new, fast-growing marketing channels. For more information, please visit http://www.retailigence.com

Media Contacts:
Mike Egan,
Mobile Fringe
+1-866-854-5796 x108
mike(at)mobilefringe(dot)com

Peter Christianson
Retailigence Corporation
+1-650-485-3456
peter(at)retailigence(dot)com

Kingsway Mall Shopping Centre App for iPhone

Mobile Fringe is proud to be Oxford’s partner in launching their Kingsway Mall iPhone app. Kingsway Mall is the a fabulous shopping destination and by downloading our new iPhone app you will never miss out on the action! Never want to miss a Shopping Centre Event? Always want to know when The Gap has a sale? The Kingsway Mall iPhone app has got you covered.

Learn More about Mobile Fringe’s mobile retail platform for the iPhone and all smartphones, and learn how we can help you take your mobile app concept to market from design, development and deployment.

Watch Kingsway Mall App Video

Kingsway App for iPhone App Features

	Easily navigate the whole app, Get the latest promos, search stores with our interactive map and share with all your friends with the social and share feature.
	Store details, promotions and phone numbers are a tap away!
	Find stores easily with our interactive map.  No GPS required.

For Blackberry Lite – click here

Scarborough Town Centre Shopping Centre App for iPhone

Mobile Fringe is proud to be Oxford’s partner in launching their Scarborough Town Centre iPhone app. Scarborough Town Centre is the savvy shopper’s fashion destination and by downloading our new iPhone app you will never miss out on the action! Never want to miss a Shopping Centre Event? Always want to know when The Gap  has a sale? The Scarborough Town Centre iPhone app has got you covered.

Learn More about Mobile Fringe’s mobile retail platform for the iPhone and all smartphones, and learn how we can help you take your mobile app concept to market from design, development and deployment.

Scarborough Town Centre App for iPhone App Features

	Easily navigate on the whole app, Get the latest promos, get movie listings, easily search stores with our interactive map and share with all your friends with the social and share feature.
	Find stores easily with our interactive map with all the details of the store that you are looking for.
	STC Style is a NEW feature that is the ultimate social fashion tool.   Share your style and the store products with other STC users and get their opinion.

Mobile Fringe, in conjunction with the International Council of Shopping Centers (ICSC), is proud to announce the launch the RECon 2011 mobile apps. The RECon 2011 mobile apps have been built for iPhone, Blackberry, Android and mobile web.

An estimated 30,000 retail real estate professionals will attend the 2011 ICSC RECon event, May 22-25 in Las Vegas. Many of those attending represent the world’s leading developers, retailers, brokers, financial institutions, product suppliers, service companies and municipalities.

“We are constantly looking to improve our attendees total show experience by providing them with the ability to access information and navigate the convention as efficiently as possible,” said Tim McGuinness, staff vice president of global trade expositions. “We are very pleased to be working with Mobile Fringe for the second year in a row, to produce a mobile app that will help our attendees have a highly productive convention.”

Steve Sorge, CEO Mobile Fringe added, “We are honored to work with the ICSC again for RECon 2011. The ICSC RECON 2011 mobile app ensures anyone with a smartphone will have the best mobile experience.”

Go to http://www.mobilefringe.com/recon2011 on your mobile device to download RECon 2011 mobile app. The Recon 2011 iPhone App is Featured by Apple in “New and Noteworthy.”

“The real estate industry, specifically property managers and retailers are the core focus for our mobile marketing company,” states Sorge. “Mobile Fringe understands this segment better than any other mobile marketer and we are excited about what is to come in 2011. Look for the best in Location Based features, personalized search and real-time product catalogues to incent shoppers to buy more. We never stop innovating our solution.”

It was over two years ago when Mobile Fringe first announced their vision of mobile marketing for shopping centres. Working together with key clients, like Cadillac Fairview, Oxford Properties, Turnberry Associates, Wilmorite, Forest City, Madison Marquette and Primaris REIT that vision has launched the most successful shopping center mobile apps.

About ICSC

Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 55,000 members in over 90 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials. As the global industry trade association, ICSC links with more than 25 national and regional shopping center councils throughout the world. For more information, visit http://www.icsc.org.

About RECon

RECon is the global convention for the shopping center industry. It provides networking, deal making and educational opportunities for retail real estate professionals from around the world. With nearly 30,000 attendees and 1,000 exhibitors it is the largest industry convention. The RECon brand now spans four regions: North America, Asia, Middle East and Latin America. RECon; bringing together the global shopping center industry.

About Mobile Fringe

Mobile Fringe is the leader in retail mobile apps for shopping centers with a portfolio of valued clients in retail property management. Mobile Fringe’s apps have been recognized and awarded by Apple and the International Council of Shopping Centers (ICSC).

For further information contact:

Mobile Fringe
Steve Sorge
1.888.854.5796
pr(at)mobilefringe(dot)com

ICSC
Jesse Tron
+1 646.728.3814
jtron(at)icsc(dot)org

ICSC Social Media App for iPhone

Mobile Fringe is proud to be the International Council Shopping Center’s partner in launching their Social Media iPhone app. The International Council of Shopping Centers (ICSC) has created the first ever ICSC Social Media App. This is a full-featured iPhone (and iPod touch) application for the Retail Real Estate industry with a lot of personality! This application delivers the latest coverage in ICSC social media feeds, technology and social media sessions at ICSC events!

Learn More about Mobile Fringe’s mobile retail platform for the iPhone and all smartphones, and learn how we can help you take your mobile app concept to market from design, development and deployment.

ICSC Social Media App for iPhone App Features

	Find out when the next ICSC Social Media session is at a city near you!
	ICSC Social Media app provides the latest sessions on social media within the Retail Real Estate Industry at various ICSC events.
	Link directly to ICSC’s Facebook, Foursquare, LinkedIn and Blog.

Town Square Las Vegas App for iPhone

Mobile Fringe is proud to launch the Town Square Las Vegas iPhone app version 2 with Shoptelignce Product Search!

Town Square Las Vegas wass the first shopping center in Las Vegas to develop an application for the iPhone. NOW – it is the first shopping centre in the USA with Shopteligence – A real-time local product search engine powered by Retailigence. Town Square is a shopping, dining and entertainment center on Las Vegas Boulevard. Everything you need to know about a store is a finger touch away and so is finding your next pair of shoes, or the perfect purse! The 100-acre, open-air center features 22 buildings with the best retailers and restaurants around. Download the free official app and get everything you need to enjoy the mall at your fingertips.

Learn More about Mobile Fringe’s mobile retail platform for the iPhone and all smartphones, and learn how we can help you take your mobile app concept to market from design, development and deployment.

Town Square Las Vegas for iPhone App Features

	The Las Vegas Town Square iPhone app will make getting to and enjoying Town Square even better with these great features: -Shopteligence Product Search *NEW* -Dining Guide -Latest Store Promotions -Complete Store Listing -Interactive Map -Where to Park will help you find the best place to park for the shop you want to visit -and much more!!
	Everything you need to know about a store is a finger touch away – find their location on the map, call the store, find its location on the map, review its promotion, make it a favorite, and more!
	The Town Square Las Vegas Parking feature makes finding the best place to park a breeze.  Select the store you want to visit and follow the map to the perfect spot.