Mobile Fringe

Square One launches Sophisticated Mobile Application

For iPhone and Blackberry users

Mississauga, ON (November 11, 2010) – Canadians love their Smartphones. Whether for work or play, our handheld devices are quickly becoming a tool we rely on for quick, on-the-go access for information.

Linda Keen-Lausberg, Marketing Director at Square One says, “By offering the latest technology we can give our shoppers what they want most – insider knowledge of retailer promotions and the ease of wayfinding around Square One, a two level shopping centre with over 300 stores. We’re really excited about offering TRUE ROUTING, a first for a shopping centre in Canada, which will give shoppers the convenience of mapping their route from store to store.”

“The entire app is designed with the intentions of creating the feeling of class and elegance associated with the Square One brand” says Liz Falconer, President of Brees Communications, Square One’s Agency of Record.

Square One Shopping Centre, along with Mobile Fringe, has developed its own FREE app for iPhone users (available through iTunes) as well as, not one but two FREE Blackberry apps (Available through Blackberry App World) meant to ensure all Blackberry users will have optimal access to the Square One app regardless of the Blackberry platform  they are working from.

TWO Blackberry Apps

The Blackberry app variation allows users to have the option of downloading Blackberry ‘Bold’ or Blackberry ‘Lite’ depending on their handheld. Where the ‘Bold’ offers an enhanced graphical experience, the ‘Lite’ offers similar features, in a simple menu format, ensuring Square One shoppers always have the best shopping experience.

iPhone App

Follow the green “road”

The iPhone app integrates a unique “WHERE AM I?” with TRUE ROUTING technology that directs you from store to store.  A Mall Map green bar leads you from where you are to where you want to go. More sophisticated than “pin drop feature,” the TRUE ROUTING technology does not need to access GPS (an often unreliable function indoors). An especially handy tool to have on hand at Square One shopping centre – Ontario’s largest retail shopping centre!

Quick swipe directory

The new Quick Swipe Directory technology is another first for a shopping centre mobile app. Finding a store on the mall map, calling it directly, adding it as a favourite and seeing the latest promotion is simply one swipe away.

Features found on the Square One app:

• Latest Store Promotions and Sale events
• Get mall hours
• Easy search Store Directory, by category, promotions and favourites
• Contact Customer Service
• View Square One store job postings
• Easy access to Square One’s Twitter, Facebook and YouTube videos
• Subscribe to the shopping centre’s e-newsletter

Download the Square One app

Smartphone users can also visit www.shopsquareone.com and click on the “Mobile App” on the homepage for links to download the app. The unique “QR bar code” image seen everywhere (QR short for Quick Response) quickly takes customers to a website on their Smartphones that allows them to easily download the version of the Square One mobile app that suits their devices, whether it’s an iPhone, Blackberry Bold or Blackberry ‘Lite’.

Square One’s new app is the smartest way to get everything you need to make shopping at your favourite mall even better!

About Square One

Square One Shopping Centre, which is managed by Oxford Properties Group and owned by OMERS and AIMCO, is located at Hwy. 403 and Hurontario Street in Mississauga.  Square One Shopping Centre offers over 1.6 million square feet of prime retail space, which translates into more than 300 of the most recognizable brand names including Apple, Coach, Sephora, Victoria’s Secret and Crate and Barrel.  Whole Foods will open summer 2011.  Square One Shopping Centre now has Tourist Designation status and will be open on six statutory holidays. www.shopsquareone.com (905)279-SHOP (7467) Facebook.com/Square One

Square One Media Contact
Ruby Fruitman/ Sonya Luchetta
Fruitman Communications Group
ruby@rfcg.ca / sonya.luchetta@rfcg.ca
905-780-0880

About Mobile Fringe

Mobile Fringe collaborates with our enterprise and marketing clients, in order to leverage the mobile channel. Our award winning, proprietary software, has been specifically designed for these strategic initiatives.

Mobile Fringe delivers solutions that not only integrate with, but also enhance existing business systems and marketing strategies. We unlock the potential of mobile for your organization – today and for the future.

Mobile Fringe is a leader in retail mobile apps with a portfolio of valued clients in retail property management. Mobile Fringe’s apps have been recognized and awarded by Apple and the International Council of Shopping Centers (ICSC).

October 28, 2010 – (London, UK) – Mobile Fringe, the leader in retail and shopping Centre mobile solutions, is pleased to announce the official opening of our Mobile Fringe Europe division.  The Mobile Fringe Europe Division is working in partnership with High Definition Solutions (HDS). HDS is a UK-based company specializing in digital displays for retail and shopping centres with a strong track record.

“We are thrilled to officially announce this move into Europe.  The interest has grown and we need to support that market with a local presence” says, Steve Sorge CEO Mobile Fringe. “We are excited and want to lead the mobile retail and shopping experience.  Being at the British Council of Shopping Centres (BCSC) conference shows our commitment.”

Andrew Prodromou heading up Mobile Fringe (Europe) says “The UK market response to our mobile apps has been terrific, and this is something that is needed in the UK.  Our experience of working with leading Shopping Centre owners in North America, and knowing the industry needs, means we can provide shopping centre mobile solutions, with proven results.”

Mobile Fringe Europe will be at the British Council of Shopping Centres (BCSC) conference starting November 1, 2010 on stand 58.

About Mobile Fringe (www.mobilefringe.com)

Mobile Fringe collaborates with our enterprise and marketing clients, in order to leverage the mobile channel. Our award winning, proprietary software, has been specifically designed for these strategic initiatives.

Mobile Fringe delivers solutions that not only integrate with, but also enhance existing business systems and marketing strategies. We unlock the potential of mobile for your organization – today and for the future.

Mobile Fringe is a leader in retail mobile apps with a portfolio of valued clients in retail property management. Mobile Fringe’s apps have been recognized and awarded by Apple and the International Council of Shopping Centers (ICSC).

For further Information contact

London

Toronto