September 29, 2010

Dufferin Mall App for iPhone

Filed under: Products — Kin @ 11:23 pm
Get Dufferin Mall in the palm of your hand. This official FREE App will provide you all the latest promotions, events and locations for every store in the mall.

Dufferin Mall App for iPhone

Mobile Fringe is proud to be Dufferin Mall’s partner in launching their iPhone app.  Dufferin Mall is the savvy shopper’s fashion destination and by downloading our new iPhone app you will never miss out on the action! Never want to miss a shoe sale at Aldo? Always want to know when H & M has a sale?  The Dufferin Mall iPhone app has got you covered.

Learn More about Mobile Fringe’s mobile retail platform for the iPhone and all smartphones, and learn how we can help you take your mobile app concept to market from design, development and deployment.

Dufferin Mall App for iPhone App Features

Easily navigate a complete store directory.  Quickly filter the stores, by category by promotions or your personal favourites.
Find a store on the Our Mall Map in a few quick touches.  This is the best mall mapping technology on the iPhone
Be the influencer in your social circle and share all the promotions and events through Facebook, Twitter and Foursquare.

September 15, 2010

Academy of Canadian CTV

Filed under: Products — Kin @ 2:45 pm
Academy of Canadian Cinema & Television iPhone App. The FREE mobile application that helps you to find great Canadian movies and TV

Academy of Canadian Cinema & Television iPhone App

Mobile Fringe is proud to be Academy of Canadian Cinema & Television’s partner in launching their iPhone app. Canadian films past and present at your fingertips! Get information, including synopsis and show times of Canadian films playing in your neighbourhood and across Canada, and search through Genie Award nominated and winning films, including features, documentaries, shorts and animated films, all FREE on your iPhone.

ACCT App for iPhone App Features

FEATURES:

Find the movie you want just spinning or shaking the iPhone.

Browse through over 1,500 Canadian films by year and genre
Find current Canadian films playing in your area
Keep up to date on what going on in the Canadian film industry and the Genie Awards on the the Genie Awards Facebook and Twitter pages and the Genie Blog

September 8, 2010

New CMA task force helps marketers be more mobile

Filed under: News @ Mobile Fringe — Steve @ 11:47 pm

TORONTO – September 8, 2010 – With mobile marketing a significant growth opportunity for business, the Canadian Marketing Association has struck an industry task force to determine how marketers can best integrate this emerging marketing channel into the overall marketing mix. An early outcome will be a new tool that will allow marketers to assess if a specific mobile marketing channel makes sense for their product, brand or service and where it fits in the broader marketing plan.

“Mobile marketing holds great promise for business,” noted CMA President and CEO John Gustavson. “Through these efforts in collaboration with other stakeholder groups, such as the Mobile Marketing Association and Canadian Wireless Telecommunications Association, CMA is working to support the growth of mobile marketing in Canada.”

The CMA task force will also develop best practices for mobile marketing that will be incorporated into the CMA Code of Ethics and Standards of Practice. Regularly updated and modernized to reflect current marketing practices, the CMA Code is recognized by government regulators, privacy advocates, special interest groups and the media as the leading framework for effective marketing self-regulation in Canada.

Chaired by Phil Barrett, Vice-President, Digital & Mobile, BSTREET Communications, the CMA task force includes some of Canada’s leading mobile marketers with expertise in advertising, web, applications, messaging and marketing integration. Members include:

  • Deborah Hall, Managing Partner, Web2Mobile
  • Helen Leach-Edwards, Director, Interactive, American Express
  • Bob Millar, Director, Product Development, Inbox Marketer
  • Brady Murphy, Chief Executive Officer, Vortex Mobile
  • Sandra Singer-Tabachneck, Senior Director, Industry Councils and Research, CMA
  • Steve Sorge, Founder, Chief Executive Officer, Mobile Fringe.

Media Contacts

Ed Cartwright
Senior Director, Communications
T. 416-644-3760