UROapp is the first in a series of 11 medical iPhone and Blackberry apps developed by mobile industry leader Mobile Fringe
TORONTO, ONTARIO–(Marketwire – Aug. 5, 2010) – Mobile Fringe in conjunction with, MDapps.ca is proud to announce UROapp, providing secure 24/7 communication between urologists. This closed forum, private mobile network enables Doctors to confer with each other, obtaining instant peer-to-peer advice, while accessing research data and input from the medical community. UROapp will come on stream September of 2010.
It also heralds the launch of an all-new platform of private social networking apps aimed at vertical groups and industries – Steve Sorge Mobile Fringe CEO
These apps introduce a lean and technologically savvy way of inter-connecting the Canadian medical profession 24/7. MDapps facilitate better medicine and better business.
“UROapp, and the other ten medical apps, represent a unique private mobile social network for professionals.” said Steve Sorge CEO, Mobile Fringe. “By leveraging our mobile technology, mobile content management and best practices in social networking, our proprietary private platform allows all manner of vertical communities to interact on their iPhones and Blackberry’s effortlessly.”
Learn More about Private Mobile Social Networks
Smartphones, particularly the iPhone and Blackberry have all but replaced the laptop. These mobile devices are pocket-sized computers with ever-increasing capability and 24-hour functionality.
Mobile Fringe has developed this closed forum architecture that enables vertical industries, corporations and associations to create a secure private network that facilitates communication between head office and the field, between co-workers internationally and even between suppliers.
This private social network platform can radically reduce costs, increase efficiency and will have a major impact upon the corporate communication process.
Sorge added, “To communicate effectively, you have to minimize distractions. Some mobile apps have a steep learning curve. They can be complicated and difficult to learn, even intimidating. Simplicity in an app brings comfort and removes distractions. And this is what we achieve with UROapp.”
MDapps.ca will be exclusively marketed by Urologi Inc. According to Kari McAllindon, Urologi Inc. President, “Given the rapid adoption of smartphone technology within the medical profession, we are convinced UROapp will be quickly adopted by the urology community. Likewise, we are confident that we have achieved the right balance between respecting the privacy of the physician, while allowing other medical community members to participate 24/7 in secure and private discussions.”
About Mobile Fringe
Mobile Fringe collaborates with our enterprise and marketing clients, in order to leverage the mobile channel. Our proprietary software has been specifically designed for these strategic initiatives.
Mobile Fringe delivers solutions that not only integrate with, but also enhance existing business systems and strategies. We unlock the potential of mobile for your organization – today and for the future www.mobilefringe.com.
About MDapps.ca
MDapps.ca develops and distributes Smartphone based applications for the medical community. For more information, please email info@mdapps.ca or visit the website www.mdapps.ca.
About Urologi Inc.
Urologi Inc. is a sales and marketing organization focused on the in-licensing and distribution of urological pharmaceuticals and medical devices for the Canadian market using traditional channels as well as leading edge, mobile applications. For more information: www.urologi.ca.
