Many of the so-called experts, the technocrats and bloggers who write reviews are lukewarm about the iPad. That’s because they cannot connect the dots.
To truly appreciate the iPad, you have to understand Apple and its ‘Master Plan’.
In 1984, when Apple introduced the 128k Macintosh computer, the computer-philes and nerds scoffed. The elite thought it was a joke. The Mac certainly wasn’t a serious computer. It couldn’t possibly have any business implications. And what’s with this thing called a mouse?
Historians argue that you must understand where you have been, before you can truly know where you are going.
Steve Jobs talks about connecting dots: “It is impossible to connect the dots looking forward. It’s only years later that you see the connection”.
Here is the Apple Master Plan:
1. Hype the ‘next great thing’.
Create awareness levels like never before. Why? So the ‘early adapters’ will lineup and scoop up every single item in the store. These early adapters are prepared to pay a premium for these devices. The sales, the lineups and the resulting frenzy creates even more hype.
And the competitors, those who copy Apple hoping to grab some of the low-hanging fruit are squeezed out of the equation. All of the early adapters have bought into Apple. No one cares about the copy-cat versions.
2. But the iPad is missing a whole bunch of trick stuff.
Of course it is. Apple’s Master Plan argues that you keep the good things back, feeding them into the system in precise amounts, in order to maintain media coverage, maintain interest levels and bring new converts to the Apple Store.
3. The schedule, according to Jobs.
Apple will introduce new versions in six months or less. Each successive launch will include more goodies. They might even cost less!
In 12 months, Apple will launch an all-new version that will make everyone drool. And in two years the original, high-priced under-rated, but top selling version will be obsolete.
In 1984, Apple introduced the mouse and the GUI (graphic user interface). At the time, the tech-savvy giggled.
Today, Apple is in the process of scrapping the mouse and creating a far more intuitive, almost universally accepted, user interface that will open the door to all new industries, applications and users.
History suggests: don’t bet against Apple.
Want to know more about the Mobile Fringe iPad Master Plan? Let’s talk.
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